Cross Posting: Are you “Content Marketing,” or Just “Marketing?”

As part of my newest role working with the Gabriel Marketing Group on marketing strategy projects I put together my first blog post this past week.  With so much discussion about Content Marketing today I have noticed the beginnings of a schism in the definitions. Some folks are beginning to push the higher ideal of “tell your story, and they will come” as the only true definition of content marketing. Read my full post here: