Content Marketing Challenges: Getting More Contributors

Cross posting my content marketing blog post published over on the Percussion blog today. In Content Marketing, getting quality content from your extended team is hard–I have provided my six tips to enable your content contributors. 

Excerpt:

Your organization is likely filled with smart people who have strong points of view on relevant topics for your business.  Even if you have a very-engaged core team of bloggers and contributors, or are buying content from third party content services like WriterAccess or Scripted, there are always people at the periphery who *should* be involved with your content creation efforts, and they are not.

Read the full post on the Percussion Web Content Management Blog

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