A little while back I wrote an article about how best to measure content marketing effectiveness. That article ran on MarketingProfs this week and the response has been very positive so far.
This issue of measurement is something that we marketers grapple with frequently, and it’s an emerging area that we need to get right. It’s far too easy to just “assume” that your content marketing efforts are paying off. But if we don’t get hyper focused on measuring its impact in tangible ways, content marketing will get relegated to the same dustbin as Public Relations—you know, that thing that we all do, but really can’t figure out how to measure effectively?
In the article, I have proposed a few ways to push the envelope of your measurement:
Tip 1: Expand your traffic-counting tools: count everything you can to show true ROI
Tip 2: Use your tags: just like you tag campaigns, tag your content
Read the full article on MarketingProfs here:
Be sure to share your ideas in the comments here, or there.