I have been doing a lot of writing recently, just not for this blog unfortunately. Current topics focus on the rise of content marketing as the latest hot thing, Percussion’s business blogging survey, and new ways to think about how your web content management system plays a role in driving business outcomes.
If you are interested in reading more on these topics, here are some handy links.
The premise of this article is that while Content Marketing is not new, how people are thinking of it today has dramatically change perspectives of how it can be used, in particular, by the “c-suite.” Judging from the tweets and retweets of the article, readers found the chart that helps link Content Marketing vehicles to business outcomes particularly interesting and useful.
I am long a proponent that marketers want simplicity overall. Help me do my job or get out of my way essentially. This article focuses on how the content management community isn’t helping things by “over-complexifying” our world.
At Percussion, we conducted a survey of over 800 mid-market technology companies to look for trends in the state of blogging today. We found that the vast majority of you weren’t blogging at all. Read the blog post from our Product Marketing Manager here: And link to download the full report if interested from there.