Launching a Global Web Site, Continued

I am pleased that we were able to launch our first local site this weekend serving the Czech Republic.  If interested, you can see it here: www.ness.com/cz

It was hard work for sure, (as I wrote about earlier this year) and comes out many months later than we first anticipated, but it is still satisfying to see it live. Still to come, the team in the Czech Republic now has to add additional country specific content and make sure it represents their interests in the context of Ness as a whole.

We aren’t done yet either, we are getting set to launch Slovakia, shortly followed by Romania, Hungary, UK and India. Israel is in the works as well.

Though it’s still a work on progress, a few lessons learned so-far:

  1. Deadlines help. At Lionbridge we managed to launch 25 sites in just 4 months. But there we had no choice but to launch all of our sites at once and I vowed to never do it that way again.  But the flip side is that deadlines can help drive towards a completion.  In absence of them, things can linger forever.
  2. Be willing to compromise: Sometimes it’s important to give a little to get a lot. For example, we had envisioned utilizing a single website localization partner for all languages. But it turned out that we had an in-house Czech team that could handle the project.  It worked out just fine.
  3. Be flexible:  If we stuck to our original plan put in place in late 2008, we might never have gotten it launched. We listened to the needs of the local teams and adjusted course along the way. Surely made the whole process much easier.

Stay tuned for future launches in the coming weeks, which represents a flexible compromise brought on by an impending deadline!

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One Response

  1. […] Part 2: Launching a Global Web Site Continued […]

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