What is marketing Globally and why is Aaron writing about it? Great question.
I have been working directly in global environments for well over 10 years now. For the last 5 I have had direct responsibility for various aspects of marketing in countries as diverse as Germany, Ireland, UK, India, as well as matrixed to virtually every country in Europe, Eastern Europe and Israel.
I currently work for Ness Technologies, a mid-sized outsourcing services provider focused on systems integration and software product engineering. I am currently running marketing in North America, as well as our Global Interactive efforts. I am responsible directly for a team of 4 telesales professionals based in Mumbai. Coupled with our geographic spread across 18 countries, this further extends my opportunity to work globally.
Through these experiences I have learned a ton for sure. But perhaps the most important thing I have learned is that there is much, much more to learn. This Blog aims to recount my experiences, both postive and negative of learning to work and adapt and evolve in a global environment.
Enjoy!
Aaron Dun
